pickz ai

pickz ai is a technology startup based in Hamburg, funded by the German Federal Ministry for Economic Affairs and Climate Action (BMWK), and specialized in digital solutions for the optical industry.
Our goal is to strengthen the optical craft sustainably in a time of increasing complexity and a growing shortage of skilled professionals.

We develop a modular solution that supports the entire advisory and sales process around eyewear. Our digital tools – subtly enhanced by targeted AI functions in the background – simplify workflows, reduce repetitive tasks, and guide customers toward the glasses that suit them best.

We believe that technology should support where it creates real value – and free up time for what defines the craft: expertise, personality, and trust. For this reason, pickz ai follows a clear principle:
Digital where it helps. Human where it matters.

Together with industry partners, established software providers in the optical sector, and a growing network, we are shaping the future of digital eyewear consulting – efficient, accessible, and firmly rooted in craftsmanship.