Experience a new approach to prepare for the trade fair.

The digital platform opti CONNECT replaces the classic exhibitor directory. It offers you a new approach to prepare for the trade fair and keeps you up to date 365 days a year.

Curated posts instead of a directory

On opti CONNECT, exhibitors present what one can discover at their booths in attractive posts.

Search, Browse, Find

Tired of tedious filtering? So are we. opti CONNECT gives you an intuitive user experience to discover the things that interest you.

Completely personalized for you

Our algorithm creates personalized recommendations for your trade fair visit based on your interests.

365 days up to date

It doesn't end after the trade fair. opti CONNECT keeps you up to date 365 days a year on what's happening in the industry in relation to your interests.

Register now and experience

Discover what exhibitors will present at opti 2025

Discover all posts by topic

Product-Highlight

A clearer view: The new LayR technology from Rodenstock

The innovative high-tech enhancement Solitaire® LayR, improves Rodenstock's biometric lenses with the brand new LayR technology and offers the wearer a significantly clearer view.

Product-Highlight

It's autumn in the Salzkammergut

The once so splendid blossoms and leaves take on a new guise and make the forests glow. It is the birth of the new Johann von Goisern autumn/winter collection.

Product-Highlight

Majestic fir trees rise from the sugared mountains of the Salzkammergut

Veil clouds make their way up the grey-blue rock faces and only rarely reveal a little sun. The sun breaks through the cloud cover and envelops the colour shades of the natural panorama in a noble world of light. The Johann von Goisern spring/summer collection 2024.

Brands

Inspired by the story from the mountain

40 years ago, an eyewear brand was born with the aim of offering something new. Unique eyewear from Austria that stands for regionality, colourfulness and joie de vivre, combining unusualness and subtle extravagance in equal measure.