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More success for opticians: The B.I.G. VISION™ marketing campaign 2024

In 2024, Rodenstock will give you the opportunity to differentiate yourself from the competition and increase customer frequency. Get to know the possibilities of the B.I.G. VISION™ Marketing Campaign 2024 and find out how you can make your business even more succesful.

See you again in 2025!

opti 2024 inspired opticians as a major industry event at the start of the year. 390 exhibitors from 28 countries represented the entire optical supply chain. The central meeting place for the optical world received recognition from 21,500 visitors.

opti 2024

Why visit an optician for preventive eye care?

Our eyes are exposed to great strain every day and we are getting significantly older than previous generations. The number of people affected by eye diseases is constantly increasing. In order to detect such diseases at an early stage, ophthalmologists recommend regular check-ups.

opti 2024

CSI modulo ONE — First fully-automated cosmetic inspection

For the first time, a system sees what only experts see: CSI Modulo ONE reliably detects cosmetic defects fully automatically and absolutely dependably, at the highest level.

opti 2024

Tours conducted by epitop GmbH

In cooperation with and organized by epitop GmbH, opti is offering tours of opti 2024 exhibitors on key topics in ophthalmic optics. Two lectures are held by Rodenstock experts.

opti 2024

DESTINATION — You don't design a crown by chance

Ready for check-in? Discover thrilling eyewear styles in exciting colors and shapes - made in premium acetate. Whether you're stopping over or already at your destination. Your choice. With this collection named after the most exciting airports in the world, you'll always arrive in style.

opti 2024

Peer Review Paper Verifies MiSight® 1 day Six-Year Study Findings

Seminal Study Details Published in Ophthalmic and Physiological Optics, Affirming CooperVision Myopia Control Leadership, Companion Video Offers Highlights for ECPs.

opti 2024

Unidirectional Carbon

Almost eight years ago, we started looking into carbon as a material. It quickly became clear that we wanted unidirectional carbon. Not an easy undertaking at all - but we have mastered it today - we produce a special kind of full carbon frames in-house Walliser.

opti 2024

Marcus Marienfeld AG in Valais

The eyewear manufacturer in the heart of the Swiss Alps. We manufacture our frames in-house - 100% handmade in Switzerland. In materials such as titanium, buffalo horn, 18kt gold, carbon, etc.

opti 2024

Welcome to the world of biometric precision

Rodenstock was the first to measure the individual eye and use more than 7,000 data points to produce individual lenses. This is made possible by measuring the eyes with the DNEye® Scanner, the latest version of which - the DNEye® Scanner 3 - is now available on the market.

opti 2024

A clearer view: The new LayR technology from Rodenstock

The innovative high-tech enhancement Solitaire® LayR, improves Rodenstock's biometric lenses with the brand new LayR technology and offers the wearer a significantly clearer view.

opti 2024

BEING PART OF SOMETHING B.I.G. – Become part of our Rodenstock team

Do you regard freedom as an opportunity to do something new? Do you say what you think, and do what you say? Does success drive you to take on new challenges and overcome them with passion? Then Rodenstock is just the place for you!

opti 2024

Feel the Love - new HEART sunglasses from Andy Wolf

The independent eyewear brand ANDY WOLF is launching something very special for the coming season: the HEART sunglasses model. The matching HEARTMADE campaign stands for the people who work for Andy Wolf and are Andy Wolf. Let's feel the love with ANDY WOLF!

opti 2024

Shops for optics

Optimum use of the rooms makes work processes easier. Sales room, examination room, workshop, social room - rooms that are tailored to the optician. We create spaces that support the optician.

opti 2024

We love the idea of ​​filling rooms with personality

Concept planning and shop fitting. The concept planning creates distinctive specialist shops for opticians. Individual like the optician.

opti 2024

Aesthetic masterminds take note: "These glasses are like you"

Why O-CCX Eyewear? O-CCX breaks with traditional eyewear designs and emphasizes the philosophy: "Your glasses are like you". The concept is based on scientific research in collaboration with the University of Applied Sciences and the University of Osnabrück.

opti 2024

News from MARKUS T — Simple. Beautiful. Intelligent.

And 100 % handmade in Germany. Discover the new frames from MARKUS T. Rimless collection EASE Pro and new shapes for MIO und TITAN.

opti 2024

Mirror, Mirror... the KOBERG Collection 2024

Since 10 years now, KOBERG has been the collection in which we try to realize everything that seems important to us: product-oriented design, manufacturing in Germany, the highest quality, sustainability and social responsibility.

opti 2024

Swissflex varius: One-as-none.

The globally unique frame system combines the advantages of rim glasses with the possibilities of rimless glasses. Experience the incomparable wearing comfort and unique style options of the latest member of the Swissflex model family. We will be happy to present this innovation to you at Opti24.

opti 2024

Swissflex-Eyewear: The frame that fits

Every face is individual. That's why the perfect frame style should be customizable for everyone. The model systems from Swissflex offer stylish frame styles for all ages.

opti 2024

This is maximum minimalism

As a further evolution of our minimalist classic, we present the Flair 1600 and 1601 models, which combine maximum flexibility, minimum weight (3 g) and maximum quality.

opti 2024

Beauty in every detail!

At Flair, you can experience special surface finishes, set gemstones, the most minimal glazing technology and be inspired by our new products. In rimless, nylon and full rim models.

opti 2024

opti Highlights

The focus of opti 2024 is on inspiration, information and interactive dialogue between all participants. To ensure this goes beyond the exhibitors' presentations, trade show visitors will find a wide range of highlights.

opti 2024

NEUBAU EYEWEAR | New titanium models

New titanium models - during OPTI 2024, NEUBAU will exclusively present new shapes Made from high-quality beta-titanium as a captivating extension of their successful titanium portfolio.

opti 2024