Eyewear trends

What's hot in eyewear fashion today and what are the styles of tomorrow? You can see the latest eyewear trends at opti.

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Posts - that's to be discovered on the topic (44)

KOBERG C1 / 250
Product-Highlight

Magic Mirror...

Who's the fairest one of all... Reflections and the play of light and shadow set the current KOBERG acetate collection in a special and unusual scene.

Mad in Italy C1 / 571
Product-Highlight

Titanium: the strength of innovation

Titanium is the perfect solution for those seeking frames that are both incredibly durable and extremely lightweight, while enabling the creation of elegant and colorful accessories.

MASUNAGA C1 / 565
Product-Highlight

Japanese craftsmanship meets timeless design

MASUNAGA OPTICAL is one of Japan's largest, most authentic, and leading eyewear manufacturers. With a history dating back to 1905, the company was the driving force behind the development of the optical industry in Fukui. Today in the spotlight our bestsellers GMS128T and IMAGINIST.

shape.line C4 / 560
Novelty

Innovation in eyewear finishing through edge coloring

In 2025, the Cologne-based start-up Shape Engineering will be presenting shape.line edge coloring with a new sales model at OPTI. shape.line is an innovation that enhances and individualizes eyewear by applying a coloured coating to the edge of the lens after the edge has been edged.

Mad in Italy C1 / 571
Brands

Sorry we are Italians - We are Mad in Italy

It's not just a claim. It's an attitude we Italians bring to every frame we create, a perfect blend of creativity and design. Our frames are colorful, light, and bold, always with a touch of the madness that characterizes Italians.

Johann von Goisern C2 / 545
Product-Highlight

Majestic fir trees rise from the sugared mountains of the Salzkammergut

Veil clouds make their way up the grey-blue rock faces and only rarely reveal a little sun. The sun breaks through the cloud cover and envelops the colour shades of the natural panorama in a noble world of light. The Johann von Goisern spring/summer collection 2024.

The LIGHT Co. Ltd. C1 / 235
Product-Highlight

Custom materials made in Japan

We’re known for our rich, exquisite colorations, each the result of months of experimentation and a meticulous creative process. Custom Takiron cotton-based acetates, high-grade titanium plated with custom gold and silver formulas, and Shima Optics lenses are used exclusively.

100% C3 / 430
Product-Highlight

Style and innovation for ultimate sports performance

Meet Aerocraft, where form meets function in Sport Performance eyewear innovation. At the core of Aerocraft's distinctive appearance lies our revolutionary 3DPlane Molded Lens technology, a signature feature integrated into our MX and Snow goggles since 2019.

Charmant GmbH Europe C2 / 211
Experience at the booth

Experience our spring and summer range

The Japanese frame manufacturer CHARMANT will be represented at opti in 2025. Visitors can expect the brand new spring/summer collections and so much more.

MASUNAGA C1 / 565
Product-Highlight

MASUNAGA│K三 "Details matter"

MASUNAGA | K三 sunglasses and optical frames combine vintage inspired elements with fashion forward contemporary design. Delicate engraving on the bridge, the bar, and the temples are reminiscent of 1920’s jewelry details. MASUNAGA will release the new K三 eyewear collection SS25 at OPTI.

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