Eyewear trends

What's hot in eyewear fashion today and what are the styles of tomorrow? You can see the latest eyewear trends at opti.

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Posts - that's to be discovered on the topic (62)

DESTINATION — You don't design a crown by chance

Ready for check-in? Discover thrilling eyewear styles in exciting colors and shapes - made in premium acetate. Whether you're stopping over or already at your destination. Your choice. With this collection named after the most exciting airports in the world, you'll always arrive in style.

opti 2024

Novelty

Unidirectional Carbon

Almost eight years ago, we started looking into carbon as a material. It quickly became clear that we wanted unidirectional carbon. Not an easy undertaking at all - but we have mastered it today - we produce a special kind of full carbon frames in-house Walliser.

opti 2024

Brands

Feel the Love - new HEART sunglasses from Andy Wolf

The independent eyewear brand ANDY WOLF is launching something very special for the coming season: the HEART sunglasses model. The matching HEARTMADE campaign stands for the people who work for Andy Wolf and are Andy Wolf. Let's feel the love with ANDY WOLF!

opti 2024

Brands

Aesthetic masterminds take note: "These glasses are like you"

Why O-CCX Eyewear? O-CCX breaks with traditional eyewear designs and emphasizes the philosophy: "Your glasses are like you". The concept is based on scientific research in collaboration with the University of Applied Sciences and the University of Osnabrück.

opti 2024

Product-Highlight

News from MARKUS T — Simple. Beautiful. Intelligent.

And 100 % handmade in Germany. Discover the new frames from MARKUS T. Rimless collection EASE Pro and new shapes for MIO und TITAN.

opti 2024

Product-Highlight

Mirror, Mirror... the KOBERG Collection 2024

Since 10 years now, KOBERG has been the collection in which we try to realize everything that seems important to us: product-oriented design, manufacturing in Germany, the highest quality, sustainability and social responsibility.

opti 2024

Product-Highlight

Swissflex varius: One-as-none.

The globally unique frame system combines the advantages of rim glasses with the possibilities of rimless glasses. Experience the incomparable wearing comfort and unique style options of the latest member of the Swissflex model family. We will be happy to present this innovation to you at Opti24.

opti 2024

Product-Highlight

Swissflex-Eyewear: The frame that fits

Every face is individual. That's why the perfect frame style should be customizable for everyone. The model systems from Swissflex offer stylish frame styles for all ages.

opti 2024

Product-Highlight

This is maximum minimalism

As a further evolution of our minimalist classic, we present the Flair 1600 and 1601 models, which combine maximum flexibility, minimum weight (3 g) and maximum quality.

opti 2024

Product-Highlight

Beauty in every detail!

At Flair, you can experience special surface finishes, set gemstones, the most minimal glazing technology and be inspired by our new products. In rimless, nylon and full rim models.

opti 2024

Exhibitors (29)

Andy Wolf Fashion GmbH

Andy Wolf is an independent eyewear brand from Austria that combines local, traditional eyewear craftsmanship with contemporary, innovative design - and is worn and loved worldwide.

8230 Hartberg, Austria

Ferdinand Menrad GmbH + Co. KG

Das Familienunternehmen Menrad mit Hauptsitz in Schwäbisch Gmünd ist seit über 125 Jahren im Eyewear-Geschäft aktiv und einer der führenden Brillenhersteller Europas. Menrad entwickelt, fertigt und vertreibt Korrektionsfassungen und Sonnenbrillen auf höchstem Niveau.

73529 Schwäbisch Gmünd, Germany

COBLENS Eyewear GmbH

COBLENS WIR MACHEN NICHT WENIGER ALS DIE KRONE FÜR DEINE AUGEN. NACHHALTIGE BRILLEN. LIEBEVOLL DESIGNT. EXZELLENT GEFERTIGT.

56068 Koblenz, Germany

Breitfeld & Schliekert GmbH

As part of the US American Hilco Vision Group and with a tradition of almost 100 years we have the biggest global network in serving the optical industry with machines, tools and spare parts for manufacturing and reapairing eyewear plus a huge warehouse for accessories and small parts delivery.

61184 Karben, Germany

MASUNAGA

MASUNAGA OPTICAL ist einer der größten, authentischsten und führendsten Brillenhersteller Japans. Masunaga ist ein Paradebeispiel für japanisches Know-how und ist der einzigste Brillenproduzent in Japan der alle Produktionsprozesse vom Rohmaterial bis zur fertigen Brille in Eigenregie herstellt.

4815 PL BREDA, Netherlands

Markus Temming GmbH

MARKUS T stands as a medium-sized company and international label for high-quality, design-oriented eyeglass frames. 100% handmade in Germany, Gütersloh. Puristic beauty, high-quality materials, technical innovations beyond standards.

33334 Gütersloh, Germany

Dr. Eugen Beck GmbH & Co. KG

GEMACHT FÜR DIE WELT, HERGESTELLT IN DEUTSCHLAND. Bei uns entstehen Meisterwerke, die Menschen auf der ganzen Welt begeistern. Was uns dabei antreibt, ist unsere Liebe zu besonderen Produkten – von der Entwurfsidee bis zur letzten Qualitätskontrolle. Von klassisch reduziert bis hochwertig dekoriert.

94032 Passau, Germany

NEUBAU EYEWEAR

With "Handmade in Austria" as its credo, Austrian brand NEUBAU EYEWEAR is synonymous with excellent design in the premium eyewear segment, based on a sustainable brand philosophy.

4020 Linz, Austria

GLASKLAR - Oliver Bartsch GmbH

GLASKLAR is the sustainable cleaning system for all lens materials and hearing systems as a customer loyalty tool. More than 3800 shops worldwide rely on the individual products manufactured in their own production by the Cologne-based family business.

51109 Köln, Germany