Digitalization & Technology

Whether digitization measures in the ophthalmic store or in manufacturing - new technologies show which digital solutions are available in ophthalmic optics and how the industry will develop in the future.

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Posts - that's to be discovered on the topic (15)

Product-Highlight

CSI modulo ONE — First fully-automated cosmetic inspection

For the first time, a system sees what only experts see: CSI Modulo ONE reliably detects cosmetic defects fully automatically and absolutely dependably, at the highest level.

opti 2024

Product-Highlight

Welcome to the world of biometric precision

Rodenstock was the first to measure the individual eye and use more than 7,000 data points to produce individual lenses. This is made possible by measuring the eyes with the DNEye® Scanner, the latest version of which - the DNEye® Scanner 3 - is now available on the market.

opti 2024

Novelty

NEW in our portfolio: Refractions units from NIDEK

For the first time at opti 2024, we will be exhibiting state-of-the-art refraction units with matching instruments and maximum ergonomics for efficient use of space. We will be happy to give you details on our booth.

opti 2024

Product-Highlight

Introducing Ocumeda — little effort, great benefits

Together, we redefine "healthy vision" and enable your customers to receive ophthalmological check-ups on site in your optician's shop. Little effort and great benefits for you and your customers.

opti 2024

Novelty

Increase in sales through YouTube Ads

Over 30 million people in Germany regularly watch YouTube videos on their TV screens – capitalize on this potential by launching tailored video campaigns to attract new customers.

opti 2024

Product-Highlight

Content Pool: Posting Templates for Opticians

Publish your pre-designed social media posts within 30 seconds by leveraging the Content Pool. Alternatively, take advantage of the AI assistant to craft personalized and unique posts tailored to your preferences.

opti 2024

Use case

Successful through Regional Online Marketing

Since 2021, Brillen Krille has been running regional online advertising campaigns with axregio. These compelling campaigns led to an increase in sales volume of over 40%.

opti 2024

Service-Highlight

casual - stylish - competent

Sophisticated goods need an equally demanding environment. Your shop fittings should support you in expressing your individuality in the appropriate spatial environment. This is the only way for your customer to gain an impression of competence and taste.

opti 2024

Novelty

BriX FOCUS: Never lose contact to your best clients again.

Magical attraction, direct customer communication, more profitable regular customers.BriX FOCUS are intelligent stickers (QR code or NFC) - each one is as unique as an iris. Thanks to its uniqueness, each sticker allows you to carry out genuine direct marketing without wastage.

opti 2024

Product-Highlight

ZEISS Combines Objective and Subjective Refraction in a Space-Saving Unit

ZEISS presents ZEISS VISUCORE 500 – a high-precision system that combines objective and subjective refraction. It offers a sleek design, sophisticated technology and well thought-out software.

opti 2024

Exhibitors (11)

Breitfeld & Schliekert GmbH

As part of the US American Hilco Vision Group and with a tradition of almost 100 years we have the biggest global network in serving the optical industry with machines, tools and spare parts for manufacturing and reapairing eyewear plus a huge warehouse for accessories and small parts delivery.

61184 Karben, Germany

Zentralverband der Augenoptiker und Optometristen (ZVA)

The Central Association of Opticians and Optometrists (ZVA) represents the interests of the profession in public. The association is the point of contact at national level and supports the opticians' guilds in a wide range of areas.

40210 Düsseldorf, Germany

Schneider Optoshop GmbH & Co. KG

Schneider Optoshop is a renowned family business that has been in existence for two decades. We specialize in diagnostic and workshop equipment for opticians and ophthalmologists. We not only provide you with high-quality products, but also a comprehensive 360° service

86316 Friedberg, Germany

Bridge of Trust DIGITAL

At opti 2024, we present BriX FOCUS: The new and direct dialog marketing without wastage. Simply via spectacle case, spectacle chain, charm or spectacles (NFC/QR): A convincing turn-key solution. Customizable for every pair of glasses and every customer. Without an app and a subscription.

69115 Heidelberg, Germany

Carl Zeiss Vision GmbH

As the world's leading manufacturer of precision optics, we combine technical expertise and innovative ideas to create extraordinary visual experiences. Let us surprise you with solutions that are more than just spectacle lenses!

73430 Aalen, Germany

SCHNEIDER GmbH & Co. KG

Founded in 1986 by Gunter Schneider, the family-owned SCHNEIDER GmbH & Co. KG is one of the world’s leading companies for the development and production of machines and solutions for ophthalmics, precision optics and ultra-precision optics.

35112 Fronhausen, Germany

MÖBEL & RAUM GMBH

HighEnd Interior Design & eigene Produktion! Im Mittelpunkt steht für uns immer die individuelle Vision der Kunden, die in unserer Möbelmanufaktur Gestalt annimmt. Unsere handgefertigten Unikate sind ein Abbild Ihrer Wünsche. Natürlich müssen Sie dabei nie auf Funktionalität verzichten.

64720 Michelstadt, Germany

axregio

axregio connect is the leading online marketing platform for regional and digital retailer marketing. Brands, associations, and retailers are connected through the software solution. The goal is to increase customer footfall at the point of sale through regional online advertising.

72760 Reutlingen, Germany

OCUMEDA

Your partner for healthy eyes. Ocumeda is a network of ophthalmologists that offers low-barrier eye check-ups in collaboration with opticians.

München, Germany