Digitalization & Technology

Whether digitization measures in the ophthalmic store or in manufacturing - new technologies show which digital solutions are available in ophthalmic optics and how the industry will develop in the future.

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Posts - that's to be discovered on the topic (17)

OCUMEDA January 11, 2024
Product-Highlight

Visit us for a free eye check-up!

Experience the future of eye care with us. At our booth in hall C4, booth 131, you can have a personalised eye check-up free of charge. You will discover what an eye check-up can look like in your optician's shop and how it can benefit you and your customers.

opti 2024

SCHNEIDER GmbH & Co. KG January 10, 2024
Product-Highlight

CSI modulo ONE — First fully-automated cosmetic inspection

For the first time, a system sees what only experts see: CSI Modulo ONE reliably detects cosmetic defects fully automatically and absolutely dependably, at the highest level.

opti 2024

RODENSTOCK GMBH January 4, 2024
Product-Highlight

Welcome to the world of biometric precision

Rodenstock was the first to measure the individual eye and use more than 7,000 data points to produce individual lenses. This is made possible by measuring the eyes with the DNEye® Scanner, the latest version of which - the DNEye® Scanner 3 - is now available on the market.

opti 2024

RODENSTOCK GMBH December 22, 2023
Experience at the booth

Rodenstock Iris Photo Promotion

Your iris is as unique as you are. We will prove it to you with a very special gift: your individual iris photo. Visit us in Hall C4 on Stand 381 and have your iris professionally photographed.

opti 2024

Breitfeld & Schliekert GmbH December 14, 2023
Novelty

NEW in our portfolio: Refractions units from NIDEK

For the first time at opti 2024, we will be exhibiting state-of-the-art refraction units with matching instruments and maximum ergonomics for efficient use of space. We will be happy to give you details on our booth.

opti 2024

OCUMEDA December 12, 2023
Product-Highlight

Introducing Ocumeda — little effort, great benefits

Together, we redefine "healthy vision" and enable your customers to receive ophthalmological check-ups on site in your optician's shop. Little effort and great benefits for you and your customers.

opti 2024

axregio December 11, 2023
Novelty

Increase in sales through YouTube Ads

Over 30 million people in Germany regularly watch YouTube videos on their TV screens – capitalize on this potential by launching tailored video campaigns to attract new customers.

opti 2024

axregio December 11, 2023
Product-Highlight

Content Pool: Posting Templates for Opticians

Publish your pre-designed social media posts within 30 seconds by leveraging the Content Pool. Alternatively, take advantage of the AI assistant to craft personalized and unique posts tailored to your preferences.

opti 2024

axregio December 7, 2023
Use case

Successful through Regional Online Marketing

Since 2021, Brillen Krille has been running regional online advertising campaigns with axregio. These compelling campaigns led to an increase in sales volume of over 40%.

opti 2024

MÖBEL & RAUM GMBH December 5, 2023
Service-Highlight

casual - stylish - competent

Sophisticated goods need an equally demanding environment. Your shop fittings should support you in expressing your individuality in the appropriate spatial environment. This is the only way for your customer to gain an impression of competence and taste.

opti 2024

Exhibitors (11)