Product-Highlight opti 2025

Majestic fir trees rise from the sugared mountains of the Salzkammergut

Veil clouds make their way up the grey-blue rock faces and only rarely reveal a little sun. The sun breaks through the cloud cover and envelops the colour shades of the natural panorama in a noble world of light. The Johann von Goisern spring/summer collection 2024.

Here, in Bad Goisern on Lake Hallstatt, there has been a traditional eyewear manufactory for almost 40 years. Now in its third generation, over 40 employees from the region produce eyewear that draws its inspiration from the breathtaking colours of the region. The design team led by Hans Peter Pomberger and Rosa Linda Lichtenegger knows how to skilfully combine classic shapes with exciting trend colours.

Colours such as the trend colour of the year 2024 ‘Peach Fuzz’ or equally trendy shades such as ‘Horizon Blue’, ‘Sun Orange’, ‘Desert Flower’, ‘Spicy Mustart’ or ‘Brunished Lilac’ are complemented by timeless colour schemes such as ‘Moth’, ‘Deep Well’ or ‘Boulevard’. In the up to 20 different stripes that make up a Johann von Goisern, there is enough colourfulness for a consistently positive attitude to life. And the brand from the Upper Austrian Salzkammergut region is known for this attitude to life, sheer joie de vivre.

Johann von Goisern reflects this positivity in the 10 new models in the spring/summer 2024 collection. 6 women's, 2 men's and 2 unisex models make spectacle wearers in over 25 countries around the world stand out in their surroundings. 

The Art Collection, a monument to art is built here

Where the eye-catching look of the Adult collection begins, the Art collection continues creatively. 4 new models - including 3 unisex and 1 women's model - invite you to an ideal compromise of dreamy colours and convincing design language. New technologies such as asymmetry or milled engravings in the centre section make the designs of the Art collection even more unique for a target group that knows its place in life. 

‘Classic is timeless - we will fill this timelessness with colour.’

The Classic collection is pleased to announce the addition of 4 new models. These are a beautifully varied women's model, a men's model that impresses with its charming design language and 2 unisex models with unique details.

Every Johann von Goisern is designed and manufactured in Austria right from the start. And with a wealth of facets, it resounds out ‘Dare to be different.’