Customers expect a digital experience – even when shopping locally. hellomateo bridges the gap between local expertise and customers' digital expectations. How exactly we do this, we explain in this article!
Digital WhatsApp Customer Journeys for Opticians!
We live in a digital world. Digital marketing is increasingly becoming the standard, but local businesses often lag behind their online competitors. At hellomateo, we've made it our mission to equip local optician businesses with the right tools for successful digitalization – without losing personal touch or customer proximity. How do we do this? Through messaging apps like WhatsApp!
Why WhatsApp Marketing?
WhatsApp is the most popular messaging app in Germany. With over 60 million users, it has the potential to reach 95% of people online. What's particularly special about WhatsApp is that it is used across all age groups. Open rates of over 90% are achievable on WhatsApp, while costs per message are significantly lower compared to postal mailings.
The Automated Digital Customer Journey:
At hellomateo, we view marketing as a customer journey. This journey begins with the first purchase and ends with the reactivation of inactive customers. Along this customer journey, hellomateo automatically delivers marketing messages to the customer. This includes review requests after a purchase, reminders for picking up glasses, or birthday greetings sent directly on the customer's birthday. The data foundation for such marketing automation is created through integration with existing systems like OPA, Amparex, or IPRO.
Here is an example of the steps involved in a digital customer journey:
- Initial customer inquiry via WhatsApp
- First consultation appointment
- Follow-up: Automated review request via WhatsApp
- First glasses purchase
- Automated WhatsApp birthday greetings
- Automatic WhatsApp action: 2-for-1 sunglasses offer
- Second glasses purchase
Data protection is our top priority!
hellomateo uses the WhatsApp Business API, a dedicated interface to WhatsApp. This ensures data protection throughout all processes. The data is stored and managed by hellomateo in Germany.
Pricing and opti-2025 Offer
As a participant in opti-2025, you will receive access to attractive special conditions for starting with hellomateo. Valid until 01.03.2025.
- Package price: €269 per month for up to 5 locations
- opti-2025 setup: Free basic setup
- Integration with existing systems: One-time fee of €499
- Maintenance and support: Included in the package price
Book a Consultation Appointment
We would be happy to offer you a non-binding 45-minute consultation on hellomateo. You can book this directly via the link below.
Book a Consultation Appointment
