See the variety of the new Optiswiss colour range for yourself at opti 2025. ‘COLORS’ stands for real classics, the latest trends and sparkling eye-catchers combined with an exclusive sample lens concept!
«COLORS» stands for real classics and the latest trends
Since April 2024, "Colors" has been delighting sunglass wearers and opticians. The new Optiswiss “Colors” program includes classic shades from the "Essentials" collection and the latest "Fashion" colours. Starting from October 2024, the series will be expanded to include sparkling, sugary shades from the "Lollipop" collection as well as colours from the "Contrast" collection.
Sparkling colors
Wasabi, Caramel, Bubblegum, Candy Blue, Mint Blue, and Sweet Purple – these colours have never been seen at Optiswiss before. The new Lollipop colours are real eye-catchers and promise maximum individuality and plenty of style, available in solid and gradient versions. The sweet colours captivate with a sparkling view. The "Contrast" collection combines protection and performance for sports activities and special environmental conditions. The various colours and absorption levels enable maximum visual comfort.
Cohensive sample lens concept
With the introduction of the new "Lollipop" and "Contrast" collections, opticians can present a cohesive sample lens concept. Consisting of four booklets with sample lenses, customers can be inspired by both tried-and-tested and new colours. Additionally, the premium brochure with comprehensive technical explanations and vivid illustrations supports the consultation process.
Optiswiss leverages the benefits of local manufacturing in Basel, as "Colors" is available for all Optiswiss branded lenses in all materials – naturally 100% Swiss Made.
At opti 2025, all opticians will be able to see the diversity of the complete «Colors» for themselves.
