The focus of opti 2024 is on inspiration, information and interactive dialogue between all participants. To ensure this goes beyond the exhibitors' presentations, trade show visitors will find a wide range of highlights.
Trends in the optical industry
The focal point is the trends in ophthalmic optics, which can be experienced live and up close, discussed together and analysed from many angles.
The opti INNOVATION AREA with opti TREND HUB in Hall C3.551 attracts visitors with exciting products and presentations, including the Optics Trend Radar by opti, which will be presented to the trade show audience for the first time. The area is complemented by the adjoining new opti OPTICS START-UP Area, which brings together industry newcomers.
Four opti HUBs in 2024:
- opti TREND HUB in hall C3.551
- opti MYOPIA HUB supported by Hoya in hall C4.351
- opti SUSTAINABILITY HUB supported by Focus with Sustainability AWARD in hall C4.353
- opti KARRIERE HUB supported by eyebizz in hall C3.361
opti LINSE im FOKUS: Iris shootings with emotional impact
GUIDED TOURS an all three days:
- Focus on ophthalmic optics organised by epitop
- Tours to independent eyewear brands with Karin Stehr
- Trainee tours with Sarah Schleicher
Finally back: the #WEAREopti PARTY on friday night, 12.01.2024
opti BOXES: the secret stars of frame design competing for the third opti BOX AWARD
opti CAMPUS: training and promotion of young talent in the ophthalmic optics sector
opti CHARITY: on-profit organisations are committed to worldwide optical care
All opti highlights can be found here.
