B.I.G. enthusiasm for 2025

The innovative new product that fascinates

With B.I.G. EXACT™ Sensitive, modern opticians can offer their customers an even more individual, seamless and dynamic visual experience and further strengthens its unique position against the competition. To coincide with the launch of the new product, Rodenstock is offering participating partner opticians tailor-made marketing support in the form of the B.I.G. end customer campaign to raise awareness of the product among their end customers and successfully promote sales.

Attention-grabbing with B.I.G. enthusiasm

With innovative products and a well-thought-out end customer campaign, opticians inspire their end customers instead of just satisfying them. In this way, opticians build up loyal customer loyalty, are recommended by their enthusiastic customers and ensure their long-term success.

The B.I.G. end customer campaign has a modular structure with plenty of scope for individual design, offering opticians a wide range of options that are tailored to their personal goals and needs. Whether for acquiring new customers, activating existing customers, eye-catching communication at the POS or even digitally - the campaign offers every optician the right advertising material for addressing customers, for which they can now also determine the degree of individualization themselves. A multi-topic approach also allows opticians to choose which biometric lenses they want to focus on in their communication and which other topics they want to include, such as the Eye Care Check, MyCon or LayR. With professional support, the individual measures can also be implemented quickly and easily.

Sophisticated marketing along the entire customer journey

After the purchase is before the purchase, which is why the B.I.G. enthusiasm continues with new, surprising after-sales campaigns.

With the anticipation card, which contains a link to a short production video, and which end customers receive in the period between ordering and collecting their lenses, opticians are enhancing the shopping experience and strengthening customer loyalty. 

Another highlight are the new measures to facilitate recommendations. More and more consumers are placing their trust in online reviews and personal experiences. By setting up an online review tool that can be accessed easily and contactlessly with a cell phone via a clearly visible display, opticians can charmingly draw the attention of their satisfied customers directly while they are shopping. They benefit from excellent reviews, which in turn attract customers to their store. As a further component, the campaign also offers opticians the customer referral card, which promotes both new customer acquisition and existing customer loyalty.

“As a competent partner to opticians, we develop our campaigns in a targeted and needs-oriented manner,” explains Sara Sydow, Director Marketing DACH at Rodenstock. “We want to help our partner opticians to inspire their customers and retain them successfully in the long term. That's why we offer them a wide range of options and formats along the entire customer journey of their end customers and provide maximum support for easy implementation,” Sara Sydow continues.