Your partner at Eye level

Challenges and Responses

The optical market is currently facing many challenges:

• An increasing number of manufacturers are opening their own stores.
• Investors are playing a significant role in shaping the market.
• Traditional businesses are more frequently being acquired rather than taken over and independently continued by successors.

The conscious choice of manufacturers and lens suppliers with an innovative, sustainable, and transparent approach is key to future success.

Our focus is on brick-and-mortar medium-sized optical retailers:

• We do not supply discount stores.
• Through our unique partner concept, which includes territorial protection, we strategically support you by limiting the number of partnerships in Germany. This ensures maximum transparency and a consistent balance between new and existing customers.
• In addition to transparent pricing and stable gross margins, you can be confident that we create unforgettable visual experiences together with high-precision lenses.

Locally anchored

We manufacture our lenses in Basel. 100% Swiss Made is not just a promise – it’s a fact. Thanks to our local production in the heart of Europe, we benefit from short delivery routes and are faster than almost any other manufacturer.

For us, Swissness means trust, reliability, and quality – the foundation for a partnership built on mutual respect.

Let’s shape the future of the optical retail market together!