Regenerative retail in optics
In optics, we use high-quality materials for all our products. Glasses often have an emotional value for our customers: they enable them to see well and determine their appearance. Throwing glasses away at the end of their life cycle is therefore a waste.
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At best, the glasses end up in a drawer as replacement glasses, at worst in the residual waste. Sometimes glasses are collected for charity, but only a small proportion actually ends up in a good place. What if we applied nature's design principles to optical retail, how would that change the way we look at our business? What would or could we do differently?
Speakers (1)
Hanny van de Weerdt
EyeCare Groep, Director of Sustainability and People Impact
