Ferdinand Menrad GmbH + Co. KG

Short description

Das Familienunternehmen Menrad mit Hauptsitz in Schwäbisch Gmünd ist seit über 125 Jahren im Eyewear-Geschäft aktiv und einer der führenden Brillenhersteller Europas. Menrad entwickelt, fertigt und vertreibt Korrektionsfassungen und Sonnenbrillen auf höchstem Niveau.


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Range of products

  • F Plastic frames
  • F Licensed brand frames
  • F Metal frames
  • F Premium frames
  • F Nylor glasses
  • F Acetate frames
  • F Stainless steel glasses
  • F Sunglasses
  • F Licensed brand sunglasses
  • F Metal sunglasses
  • B Decoration/advertising material
  • B Displays of spectacles
  • S Marketing/consulting
  • S Logistics/distribution
  • S Repairs
  • F Eyewear trends
  • F Sustainability
  • F Sales & POS

About us

125 years of excellence in eyewear

The family-owned company Menrad, which is headquartered in Germany’s Schwäbisch Gmünd, has been active in the eyewear business for more than 125 years and is one of the leading eyewear manufacturers in Europe. Today, the company is run by the fourth generation of the family, brothers Eberhard and Hermann Müller-Menrad.

With about 250 employees worldwide, Menrad products are available on all continents and in over 100 countries. The products are supplied through the company’s own subsidiaries in Germany, Austria, Switzerland, France, England, the Netherlands, Poland, Italy, Turkey, China and the Middle East, as well as through our export department – based in Munich – to all other countries.

Menrad develops, manufactures and distributes prescription frames and sunglasses at the very highest level. The best materials, exclusive designs and maximum wearer comfort are all combined to create products of exceptional quality. With a refined sense for trends and great attention to detail, our designers put their own signature on each brand and allow this to flow into the designs that underpin the collections.

Menrad has been manufacturing abroad since 1970. All eyewear is designed and developed in Germany at locations in Munich and Schwäbisch Gmünd. From the first to the last step, everything is completed in-house, in order to ensure comprehensive control over every single process step. Only by doing so is it possible to consistently guarantee high levels of quality at all times.


Menrad stands for a future-centric company with a focus on achieving outstanding design, the highest product quality and excellent service. The foundation of our many years of success is our company philosophy, which guides our day-to-day actions, both in Germany (where our roots remain strong to this day) and around the world. It is essentially based on the three Menrad attributes: