About us
The starting point for the foundation of Visibilia more than 30 years ago was the desire and enthusiasm for the product - and the sympathy for service orientation, marketing and performance for the specialized optical trade - and all this with a very market-oriented team that had moved many things in the optics...
All this has not changed - the portfolio and the contents as well as the internationality, however have changed very clearly...
From eyewear concepts like MOXXI, which can be self-labeled, to brand labels like Tom Tailor and Betty Barclay, to material-defined collections like Visibilia Titan, which occupy a completely independent niche, or a collection like MASAO, which has made a name for itself defined by style and personality, to Free Land BCN - born and designed in Barcelona - the range is wide and varied.
With LITHE, another conceptual innovation is on the horizon. Fine Japanese betatitanium,highly elastic, filigree constructions not only please the eyes of aesthetes, but announce a further and well considered step in the field of metal collections. Exciting and super wearable - to be seen at the show, of course! Visibly invisible.
The focus is on the consumer, who, thanks to our selectivity, will always receive a wide selection, a fair price and excellent performance from their optician for Visibilia products.
A nice side effect of this positioning is the high product sell-through rate, which has been at a very respectable level for years.
We accompany this with holistic advertising and decoration support is logical in an age that requires conceptual thinking and in which the issue of sustainability is also gaining importance.
We always focus on the needs of the market - always fair and competent.
Visibilia - excellent taste in eyewear since 1992.
