opti Programme

Here you will find the extensive programme of opti 2025, which will be continuously updated.

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Friday, January 31, 2025

12:00

opti FUTURE HUB

12:00 - 12:20 | C3 / 575

Artificial intelligence in the everyday life of an optician: experience ChatGPT & Co. live
opti FUTURE HUB

12:30 - 13:15 | C3 / 575

2026 Eyewear Trends

13:00

opti FUTURE HUB

13:15 - 13:45 | C3 / 575

Live Walk-Throughs (Tour 1) Guided eyeware trend tours with Selin Olmsted
opti FUTURE HUB

13:30 - 13:50 | C3 / 575

Social recruiting: The smart alternative to traditional job advertisements

14:00

opti FUTURE HUB

14:00 - 14:35 | C3 / 575

Successfully offering preventive eye care - findings from over 100,000 Ocumeda eye check-ups

15:00

opti FUTURE HUB

15:00 - 15:20 | C3 / 575

How to be successfull with WhatsApp Marketing 2025. Automated, effective and GDPR compliant.
opti FUTURE HUB

15:30 - 15:50 | C3 / 575

Your store. Your eyewear purchase. Your collection. Your brand ... Your future.

16:00

opti FUTURE HUB

16:00 - 16:45 | C3 / 575

2026 Eyewear Trends

17:00

opti FUTURE HUB

17:30 - 18:15 | C3 / 575

Shaping the Future of Eyewear: Designers and ECPs in Conversation