Product-Highlight opti 2024

CNXT® from Rodenstock: Digital service tool offers additional features

The CNXT® service tool from Rodenstock is a digital and future-oriented solution that supports opticians in their daily work in a targeted manner, depending on the module and is continuously being expanded with new and additional features and services.

The CNXT® service tool from Rodenstock is a digital and future-oriented solution that supports opticians in their daily work in a targeted manner, depending on the module. CNXT® smart networks all Rodenstock measuring devices such as DNEye® scanners, ImpressionIST® and Fundus scanners as well as the optician's industry software. CNXT® select, on the other hand, is a digital sales tool that guides the optician and customer through the entire sales process of lenses, taking into account the optician's individual sales ideas. CNXT® professional gives the optician access to the entire CNXT® service tool. The platform is continuously being expanded with new and additional features and services that support opticians in providing individual advice to their customers and simplify day-to-day business to a certain extent.

Follow-up for children with myopia

In addition to the new MyCon lens for children with myopia, CNXT® smart now offers a free tool for consultation and progress monitoring of children with myopia. Clearly structured, this service shows the possible development of myopia in relation to personal factors in comparison to a reference curve and supports the recommendation of MyCon lenses. For long-term myopia control, the visual acuity progression and optionally the eye length can be tracked. 

Easy integration of individual prices with CNXT® select

Individual pricing is essential for sales-oriented work, but usually entails a rather high organizational effort, since prices have to be adjusted manually and individually in all tools. CNXT® select offers as a further new feature that individual data sets of the self-defined prices can be downloaded by mouse click and then transferred into the own industry software. In addition, the individual lens price list can be printed out in the blink of an eye via the electronic lens price list if required, so that it can then be used directly in sales talks.

Individual promotions with CNXT® select

In addition to the option of an individual price list, CNXT® select now also supports opticians in planning their own advertising campaigns entirely according to their individual needs. The optician uses the tool to determine which promotion should start when. He controls which type of glass he wants to promote and can directly pass on discount amounts or percentages to his customers. For this purpose, CNXT® select offers him numerous images as well as topics and inspirations for his advertising campaign. Tutorials also offer step-by-step instructions on how to create them.

With the digital service tool CNXT® the optician has a modern and digital tool at hand that optimizes work processes and supports him in increasing his sales.