Product-Highlight opti 2025

Eyequipment - the brand for functional elegance in eyewear care

With a wide range of creative and appealing designs, the eyequipment cleaning cloths transform from a simple everyday item into a stylish accessory. Thanks to their colorful packaging, they even have the potential to become true collectables.

Under the label eyequipment, MORO GmbH introduces its product line of 30 designer cleaning cloths, specifically developed for glasses, sunglasses, smartphones, and other smooth surfaces. In addition to their excellent cleaning performance, the 30 x 30 cm microfiber cloths stand out for their stylish and unique designs, as well as the multifaceted lifestyle world created around them by the MORO GmbH team.

“We are thrilled to finally present our eyewear-related product lines under the eyequipment label,” says Marc Rogmans, Managing Director of MORO GmbH. “Our designer cleaning cloths not only offer effective cleaning performance but also allow our customers to express their personal styles and preferences. We are confident this unique combination of functionality and design will impress.”

To complement the cloths, chic cord pouches are available to protect them from dust and dirt. Additional products related to eyewear are already in the pipeline. A high-quality countertop display made of coated wood, available in “Apricot” or “Pistachio,” provides the eyequipment line with an appropriate stage that reflects the premium quality of the cloths.

The individual designer cleaning cloths are now available to all opticians through the retailer section.