Brands opti 2024

I NEED YOU Ready Readers | New Design Concept

Experience a completely new concept of stylish reading glasses from the traditional Hamburg brand I NEED YOU. With the claim "Hamburg Readers" and 6 newly defined product lines, including various models made from recyclable materials, we are taking the brand to a new level.

I NEED YOU Hamburg Readers

The name says it all. Our goal is to provide people with the beginning of presbyopia with exactly what they need: reading glasses that match their prescription. Founded in Hamburg in 1993, we have over 30 years of expertise in the optics industry and offer a
comprehensive range of high-quality ready readers. Our product portfolio reflects a wide variety of styles: from timeless to fashionable, from subtle to unique – and a certain Hanseatic flair hovers over all of this. By introducing the first frames made of recycled material we consistently follow the trend for sustainability eyewear.

Available from optical retailers or from selected partners.

ESSENTIAL LINE   |   Quality at an affordable price and a great variety.

Quality at an affordable price and a great variety. Whether colourful or muted – whether rectangular or round – whether matte or shiny. The many styles and uncompromising quality – that’s what makes the Essential Line so special.

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UNIQUE LINE   |   Just be yourself!
“Just be yourself” is the motto of the Unique Line. Vibrant frame colours in playful shapes make every wearer unique. Whether as bright as the tropic light or as shiny as a colourful lollipop – attention guaranteed. Or should it rather be emotional and relaxed? Only the sky is the limit to your personal taste.

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TIMELESS LINE   |   Reduced to the Core.
By intelligently combining form and function, the models of the Timeless line are reduced to the core. Their simplicity and unobtrusiveness make them a classic that can be worn by everyone – regardless of trend and fashion.

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HANG OVER LINE    |   Pure functionality
The Hang Over line means pure functionality plus an individual touch. Thanks to the extra-long and curved temple ends, the glasses fit perfectly when reading. And when not in use, they can be securely carried around the neck, always at hand. The Hang Over line received the “German Design Award” by the German Design Council.

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TREND LINE   |   Always at the cutting edge.
“Always at the cutting edge” – that’s what the “Trend” line stands for. A fresh collection oriented towards fashion and contemporary changes. Always reflecting the current way of life, whether in shape, colour or material. A line that provides variety for the wearer and consciously supports his current lifestyle.

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SLECECTED LINE   |   Exceptional Design.
Exceptional design based on simple shapes without frills and clear, rather subtle colours – that is the DNA of the Selected line. Selected materials and special functionalities give this series that certain extra.

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Take part and win a representative display with 20 frames from the new style concept!

Be inspired by the new concept and take part in our competition. The second prize is 2 great sets consisting of a representative, rotatable I NEED YOU table display including 20 selected frames. With a total value of € 280.

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