Novelty opti 2024

Johann von Goisern completely redefines classic glasses

The new Johann von Goisern Classic collection is not as "classic" as it seems at first glance. Timeless shapes and bold colors come together to create modern eyewear for a younger target group.

The new "Johann von Goisern" Classic Collection presents itself in seven timeless models and 35 exciting colors. In the creation, all the positive advantages of the previous Classic collection migrated and cooperated with the modern advantages of the new Classic collection to create a visually unique experience, not only for JvG wearers worldwide.

The focus of the new Classic collection is on unisex models, which are primarily also worn by men. The simple color choice is atypical for JvG and knows how to convince with brilliant colorations. It sets accents especially for younger spectacle wearers and looks modern and self-confident.

Here, as with all Johann von Goisern eyewear, sustainability also plays a major role. Because the new Classic collection is also produced in Austria, in Bad Goisern. With its own solar power and short delivery routes, one optimizes and reduces the ecological footprint.

As before, the new Johann von Goisern Classic Collection is planned, designed and produced in the highest premium quality in the company halls in Bad Goisern. Here, 40 years of expertise in eyewear production flows into every single design and paves the way for modern classics of tomorrow.