New Design - for small faces

The new corporate design combines the brand's roots with a future-orientated look. Nordic design and the brand essence ‘Great glasses for small faces’ are clearly at the centre of the visual identity. A harmonious colour concept consisting of a maritime blue and a warm sand tone reflects the beauty of the northern German landscape and gives the brand a modern yet authentic look.

The design language has also been rethought: the iconic ‘C’, which is derived from the brand name, tells the story of Colibris in a subtle way. Wave patterns echo the Nordic coastal landscape, while feather-like details capture the grace of the eponymous hummingbird - a symbol of lightness and precision.

The established claim ‘Great glasses for small faces’ remains the centrepiece of the brand communication. It is complemented by new messages such as ‘25 years of experience for small faces’ or ‘Designed in Lübeck for small faces’, which emphasise Colibris' unique specialisation and create emotional closeness to the brand.

The new logo lettering also tells a story: clear, filigree shapes merge with striking elements to create a self-confident statement. In contrast, the logo claim is restrained and diverse, both inspired by the diversity of the eyewear models and shapes.

With this new visual identity, Colibris is opening an exciting new chapter - modern, authentic and with an eye to the future. The combination of Nordic aesthetics, perfect craftsmanship and a clear message emphasises the claim to create incomparable eyewear for narrow faces.

The North German family business Colibris has specialised in designing eyewear for petite faces for 25 years. Susanne Grimsehl-Reckzeh founded the Colibris eyewear brand together with her husband Wolfgang Reckzeh because there were no glasses to fit her narrow face. Her daughter Elena Reckzeh-Gogoll is now the second generation to run the company. The Colibris brand offers one of the largest and most versatile selections of glasses for small adult faces. Handmade in Germany and Italy, the glasses are characterised by high quality and a timeless, Nordic design.

Find out more at Hall C2 Booth 521