Together against myopia for the next generation: After a three-year break from opti, CooperVision, one of the world's leading manufacturers of soft contact lenses, will once again be represented with an exhibition stand at opti 2024, the International Trade Fair for Optics and Design in Munich.
From 12 to 14 January 2024, the manufacturer will be focusing on Myopia Management in children and adolescents. Under the motto "Small eyes, big responsibility: Learn all about Myopia Management with MiSight® 1 day disposable contact lenses!", CooperVision will demonstrate the urgency and importance of the topic to trade fair visitors. With this slogan, CooperVision also emphasizes its commitment and dedication to children's eye health in order to protect and improve the vision of the younger generation.
Myopia is a widespread visual defect that is increasingly affecting children and adolescents. If left untreated, it can have serious consequences for the development of vision in later life, which can have a significant impact on the quality of life and general health of those affected. Against this background, active Myopia Management is all the more important to protect and improve vision. CooperVision's MiSight® 1 day disposable contact lens is an innovative solution designed specifically for children to not only ensure optimal vision, but also to slow the progression of myopia.
"Our aim is to sensitise all opti visitors to the importance of active Myopia Management in children. We not only want to encourage opticians to actively support the vision of the youngest children, but also to motivate them to make Myopia Management the standard of care in their daily work," explains Johannes Zupfer, General Manager DACH at CooperVision. Petra Zapsky, Head Professional Affairs & Myopia Management, adds: "Myopia can worsen quickly, especially in younger children. It can have a negative impact on their lives and affect their participation in school, sports, and other daily activities. That's why it's so important to start myopia management as early as possible. "1 She points out that the MiSight® 1 day is the only contact lens in the world for Myopia Management that has been proven effective in a 7-year clinical trial. "This is the longest study on soft contact lenses ever," emphasizes Zapsky. More than 175,000 children in over 30 countries worldwide already wear MiSight® 1 day disposable contact lenses.2
CooperVision has produced numerous information materials to support optical retailers in addressing parents and their offspring and in fitting children, which will be presented at the trade fair. These include handling instructions, fitting guides, parent and technical brochures and counselling cards. Advertising materials are also available for advertising at the PoS and for digital channels.
"As one of the top suppliers and the world's leading manufacturer in evidence-based myopia management, we are delighted to be back at opti to talk about what is important to us: Myopia Management and the benefits of MiSight® disposable contact lenses for children," concludes Zupfer.
opti 2024, 12-14 January 2024: Visitors to the trade fair will find CooperVision in Hall C4, Stand 345
Footnotes:
- Zadnik K et al. Factors Associated with Rapid Myopia Progression in School-aged Children. Invest. Ophthalmol. Vis. Sci. 2004; 45(13): 2306.
- CVI data on file, 2022. Internal global wearer modeling estimates for the 12-month period of October 2021 to September 2022.
