Highlights of opti 2025
opti 2025 impresses with a wide range of highlights - to touch, inspire, rediscover and marvel at. Always at the centre: personal exchange and the focus topics of opti.
Highlights in the Design Area
Presentations at the opti FUTURE VISION HUB, C3.575
Workshop, panel discussion, and live presentation: Selin Olmsted shares her insights into the future of the eyewear industry through various contributions at the opti FUTURE VISION HUB. From eyewear trends for 2026 to VR and smart glasses, don’t miss the chance to gain exclusive insights.
You can also look forward to a live podcast with Lars Teubler, the host of the popular podcast Nupsies. Additionally, enjoy other inspiring talks on topics such as artificial intelligence, innovative software solutions, and modern screening methods.
Live Walk-Throughs - Starting at the opti FUTURE VISION HUB, C3.575
Guided Eyewear Trend Walk-Throughs with Selin Olmsted (Language: English; Duration: 30 minutes)
Selin Olmsted knows which trends will dominate in 2026 and will take you to exhibitors whose frames hit the fashion bullseye:
Friday, January 31: 13:15 - 13.45PM
Saturday, February 1: 13:15 - 13:45PM
Sunday, February 2: 13:15 - 13:45PM
opti FRAME STAR – The Audience Award, all day, C1.170
A new highlight awaits you at opti 2025: the opti FRAME STAR – The Audience Award. For the first time, opti visitors will have the opportunity to vote for their favorite frame during the trade show.
opti BOXES supported by The Optical Journal and opti BOX AWARD, C2.BOX Start-up Area
Emerging brands from the eyewear sector take center stage: In Hall C2, exciting start-ups will once again showcase their innovative products at opti 2025. Look forward to reimagined frames that range from classic to extravagant.
The opti BOX AWARD remains one of the highlights of opti 2025. This competition provides young eyewear labels with the perfect platform to present their ideas and benefit from opti's international network.
The opti BOX AWARD will be presented on February 1 at the opti FUTURE VISION HUB.
Highlights in the Optics Area
TOMORROW VISION, C4.321
‘Contact lenses are the future of optics’. Nine renowned contact lens manufacturers, along with opti, are focusing on a new concept to highlight the contact lens.
At the nearly 170 m² TOMORROW VISION shared space in Hall C4, the contact lens will take center stage at opti 2025.
Look forward to an exciting program that will showcase the vast opportunities and versatility of the contact lens in an entertaining, informative, and inspiring way. High-quality presentations and interactive formats with trend keynote speakers, marketing experts, and discussions with opticians will make the TOMORROW VISION shared space a must-see experience.
2. opti VISIONARY C3.470 Start-up & Newcomer Area
On the new opti VISIONARY area, you will discover innovations beyond eyewear. Meet creative start-ups and optics pioneers who are redefining the industry with groundbreaking ideas. Here, you can gather inspiration, gain exciting insights, and connect directly with the innovators of tomorrow.
More Highlights
opti PARTY, C1, 1st floor, 7:00 PM – 10:00 PM
Those who attended last year know: the opti PARTY is not to be missed. Network with other exhibitors, toast to a successful start, and most importantly: have fun!
The doors are open to all opti participants on Friday from 7:00 PM – as long as there’s space on the dance floor.
opti NEXT GENERATION TOURS
These tours are specifically aimed at apprentices, master students, bachelor and master students, in short: the next generation of opticians. The stops on this tour feature companies that have particularly exciting topics for the upcoming optical generation.
The tours will be guided by influencer Sarah Schleicher. (Language: German) (Sprache: Deutsch)
Saturday at 2:00 PM at the opti NEXT GENERATION HUB
Sunday at 11:00 AM at the opti NEXT GENERATION HUB
opti CHARITY, C3.151
At opti 2025, we will showcase charity projects for eyewear enthusiasts and humanitarians. These non-profit organizations and associations are committed to providing global optical care. Learn more about the projects:
- EinDollarBrille e.V.
- Entwicklungsdienst Deutscher Augenoptiker e.V.
- Gudd-Zweck UG – Brillen-ohne-Grenzen
- Light for the World – Licht für die Welt e.V.
- Mehrblick – Brillen für Obdachlose und Bedürftige gUG
- Verein Freunde Nepals e.V.
opti CAMPUS, C3.376
Nine academies and universities will present themselves at opti. Visitors can learn about talent development and continuing education opportunities in the field of optometry.
Program Highlights – opti HUB ARENA, C3.575
opti MYOPIA HUB supported by HOYA & EssilorLuxottica
Evidence-Based Myopia Management in Practice – Knowledge That Drives Action. The opti MYOPIA HUB is the central platform for knowledge exchange, inspiration, and collaboration on evidence-based myopia management. The focus is on practical solutions, scientifically grounded approaches, and real-world successes – all designed to provide actionable insights for your professional practice.
This comprehensive and practice-oriented format explores every facet of myopia management. Whether you're seeking an introduction or looking to deepen your expertise, the Myopia Hub offers valuable takeaways for every level of experience.
Here’s what you can look forward to:
• Practice-Oriented Expert Talks: Renowned specialists share the latest insights and innovative approaches.
• Engaging Panel Discussions: Explore diverse perspectives and experiences through dynamic conversations.
• Inspiring Case Studies: Gain practical insights and success stories that showcase real-world application and outcomes.
The opti MYOPIA HUB is the ideal place to expand your knowledge, gain practical inspiration, and join fellow professionals in shaping the future of myopia management.
opti FUTURE VISION HUB
Immerse yourself in exciting presentations on the latest eyewear trends, the role of AI in optometry, and captivating startup pitches. Discover what’s driving the industry – and much more!
opti NEXT GENERATION HUB
Expect a diverse and interactive program featuring cool speed-dating sessions, inspiring discussions with exciting insights, casual meet & greets, a prize draw with an attractive reward, and engaging tours. All in all, it’s forward-thinking and exclusive for the optical next generation, set in a cool, loungy atmosphere perfect for relaxation and networking. Directly across, the professional academies and universities at the opti CAMPUS will showcase their continuing education and training offerings.
opti SUSTAINABILITY HUB supported by FOCUS
Every hour, throughout the three days of the trade show, the topic of sustainability will be explored from various perspectives – for newcomers to the profession, optical businesses, and the industry.
Through presentations and talks, practical information and the latest developments will be shared, while also offering inspiration for the future. The program at the Sustainability Hub provides trade show visitors with the opportunity to dive deeper into the complex topic of sustainability.