Brands opti 2025

Sorry we are Italians - We are Mad in Italy

It's not just a claim. It's an attitude we Italians bring to every frame we create, a perfect blend of creativity and design. Our frames are colorful, light, and bold, always with a touch of the madness that characterizes Italians.

A Perfect Mix of Materials

The core of the new collection, launched by Mad in Italy, lies in the masterful use of twp materials: titanium and acetate.

Each element is crafted with innovative techniques, giving the frames a unique and unmistakable character. On one hand, the titanium frames are made without welding, ensuring unmatched strength and lightness. On the other, the acetate ones, where ultra-thin colored inserts are precisely inserted into the frames, combines craftsmanship and technology.

With this collection, Mad in Italy presents frames that transcend mere functionality; they embody individuality and showcase the unparalleled quality that only an independent optician can provide.