Digitalization & Technology

Whether digitization measures in the ophthalmic store or in manufacturing - new technologies show which digital solutions are available in ophthalmic optics and how the industry will develop in the future.

Digitalization & Technology

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opti 2025
opti 2025 Everything

Posts - that's to be discovered on the topic (10)

Prolens AG C4 / 561
Product-Highlight

AI-based solutions for better eye health worldwide

"Transform eye care with Eyetelligence AI. From early detection of diabetic retinopathy to glaucoma screening, our cutting-edge technology delivers 95% diagnostic accuracy, empowering healthcare providers with faster, scalable, and accessible solutions worldwide."
GLASKLAR C3 / 361
Novelty

New innovation for opti 2025 - More information coming soon!

GLASKLAR will be presenting another innovation at opti 2025. We will publish further information here on the portal shortly before opti - stay tuned!
Headrix C2 / 471
Product-Highlight

Multicolor Styles – Visionary Technology Meets Sustainability

Discover the new Headrix Multicolor Collection: Combining artificial intelligence with innovative 3D printing, we set new standards in design, comfort, and sustainability. A visionary glimpse into the future of bespoke eyewear!
RODENSTOCK GMBH C4 / 381
Product-Highlight

Latest generation 3D video centering

With its technical improvements and new features, the innovative video centration device, the ImpressionIST® 4+ from Rodenstock, enables simple, fast and highly precise determination of all relevant centration parameters.
Jiangsu Maat Optical Technology Co., Ltd. C4 / 143
Product-Highlight

Discover the CB layer coat advantage

Combining advanced CB technology and intelligent spin-coating, our lenses achieve exceptional UV sensitivity, durability, and optical quality. Enjoy faster color changes, darker outdoors, and clear indoors for a seamless, stylish, and comfortable visual experience.
axregio C3 / 567
Product-Highlight

Content Pool: Posting Templates for Opticians

Publish your pre-designed social media posts within 30 seconds by leveraging the Content Pool. Alternatively, take advantage of the AI assistant to craft personalized and unique posts tailored to your preferences.
Schneider Optoshop GmbH & Co. KG C4 / 543
Product-Highlight

"Screening with vision: quality meets price awareness"

Our screening range includes devices for every need - from entry-level models to premium class. With Skeleo as a partner, we also offer innovative AI support that enables precise analyses. This way we guarantee efficient, future-oriented solutions for our customers.
Headrix C2 / 471
Product-Highlight

Innovation meets design – the new custom-made glasses with SunClip

Experience our latest development at the trade fair: custom-made glasses with a cleverly integrated SunClip. Thanks to the 3D printing technology and an innovative magnetic fastening system, we combine technical sophistication, sustainability and first-class design.
hellomateo C3 / 470A
Product-Highlight

The "digital customer journey," what is it?

Customers expect a digital experience – even when shopping locally. hellomateo bridges the gap between local expertise and customers' digital expectations. How exactly we do this, we explain in this article!
axregio C3 / 567
Use case

Successful through Regional Online Marketing

Since 2021, Brillen Krille has been running regional online advertising campaigns with axregio. These compelling campaigns led to an increase in sales volume of over 40%.
opti 2025
opti 2025 Everything

Events (9)

opti FUTURE HUB

Jan 31, 2025 12:00 PM - 12:20 PM | C3 / 575

Artificial intelligence in the everyday life of an optician: experience ChatGPT & Co. live
opti FUTURE HUB

Jan 31, 2025 1:30 PM - 1:50 PM | C3 / 575

Social recruiting: The smart alternative to traditional job advertisements
opti FUTURE HUB

Jan 31, 2025 3:00 PM - 3:20 PM | C3 / 575

How to be successfull with WhatsApp Marketing 2025. Automated, effective and GDPR compliant.
opti FUTURE HUB

Feb 1, 2025 11:30 AM - 11:55 AM | C3 / 575

How AR/VR/Smart Glasses will impact eyewear design
opti FUTURE HUB

Feb 1, 2025 2:15 PM - 2:50 PM | C3 / 575

The best social media strategy for opticians in 2025
opti FUTURE HUB

Feb 1, 2025 5:00 PM - 5:30 PM | C3 / 575

Artificial intelligence in the everyday life of an optician: experience ChatGPT & Co. live
opti 2025
opti 2025 Everything

Exhibitors (9)

RODENSTOCK GMBH

Rodenstock Group is a worldwide leading manufacturer of high-quality ophthalmic lenses. With the philosophy "B.I.G. VISION™ FOR ALL”, the lens manufacturer stands for a paradigm shift in the growth market of individual lenses.

C4 / 381

Prolens AG

Competence since 1959. Prolens and its partners offer everything to do with the eye. Bilosa GmbH in Innsbruck and IGO Optical Ltd. in the UK are part of our network. Pank&Sebold, Optikconsulting is our partner for Eyetelligence AI Software in Germany.

C4 / 561

GLASKLAR

GLASKLAR is your partner for sustainable eyewear cleaning and customer loyalty for more than 20 years. Over 5,000 specialist stores in 50 countries worldwide rely on the individual and refillable products manufactured in-house by the Cologne-based family business.

C3 / 361

Schneider Optoshop GmbH & Co. KG

Schneider Optoshop is a renowned family business that has been in existence for two decades. We specialize in diagnostic and workshop equipment for opticians and ophthalmologists. We not only provide you with high-quality products, but also a comprehensive 360° service

C4 / 543

opti

When it comes to the optics industry, opti is the place to go. The international trade show for optics & design takes place annually in Munich as the industry kick-off event. It offers trade visitors everything to do with the optical spectrum.

Headrix

Berlin eyewear manufacturer that specializes in manufacturing using the industrial selective 3D laser sintering process. All HEADRIX models can be customized in size and color. The HEADRIX App allows you to try on all frames and colors virtually.

C2 / 471

axregio

axregio connect is the leading online marketing platform for regional and digital retailer marketing. Brands, associations, and retailers are connected through the software solution. The goal is to increase customer footfall at the point of sale through regional online advertising.

C3 / 567

Jiangsu Maat Optical Technology Co., Ltd.

Maat Optical is specialized in manufacturing all sorts of photochromic lenses more than 20years.

C4 / 143

hellomateo

WhatsApp marketing for opticians and acousticians! Mateo supports you as an optician or hearing aid acoustician in increasing your multiple-pair eyewear or hearing aid replenishment rates.

C3 / 470A