Minamoto, the exciting and original Japanese eyewear brand, has set the world alight. CHARMANT launches the new models of the third collection at opti 2024.
The word Minamoto, meaning origin in Japanese, guides this superior collection, reflecting the Japanese heritage and quality of the brand. Sabae, located in the Fukui prefecture, is the birthplace of the Japanese eyewear industry and where CHARMANT's story originates. A long tradition of craftsmanship is kept alive here, from lacquerware to the manufacture of washi paper and, of course, eyeglasses.
Envisioned, designed and made in Japan, each sophisticated Minamoto frame pays homage to Sabae’s craftsmanship and to affection for enduring, beloved treasures. With a nod to the Zen philosophy of minimalism, Minamoto frames are beautiful in their simplicity. Each look is made of the highest quality materials and intricate Japanese kanji engravings, such as the Minamoto logo, appear on the frames. Completing the circle of creation, these masterpieces are presented in unique cases handcrafted from washi paper, which is also made in Fukui.
CHARMANT launches the new models of the third collection at opti 2024. The collection theme is a-um, a term from Zen Buddhism that means the beginning and the end and is interpreted more freely today with the combination of two opposites. Look forward to seeing how this theme has been realised in the collection. The designers have come up with many new ideas.