New brand image for Menrad Eyewear

The "Menrad Colours" collection presents itself this year with a new approach that differs from the conventional way of presenting eyewear frames. The decision to forgo a traditional photo shoot and instead rely on the artistic creativity of Carina Holtz gives Menrad Eyewear an aesthetic and unique touch. The renowned artist, who specialises in murals and digital art, designed the lively and colourful key image for the collection. With her outstanding sense of colours and contrasts, she always manages to arouse positive emotions in the viewer with her art.

The new key image appeals to a broad and, in particular, young-at-heart target group. The focus is on colour, lightness and joie de vivre. This is reflected in the material and designs of the frames. They are made of acetate, which allows for a wide variety of patterns and colour combinations. Classic shapes are combined with intense colours and exciting effects, making each frame a real eye-catcher.