Novelty opti 2024

Rethinking customer loyalty

Personalization, access to all glasses data and documents, interactive infotainment. This is how customer loyalty works today. This is how BriX FOCUS works. Your customers will never again forget the optician they trust - namely you!

BriX FOCUS are unique, personalized QR code stickers, including digital glasses passport, services and infotainment.

Your customers will always remember their trusted optician - namely you! Competitors are lurking right next door, newsletters are losing their effectiveness, the multilingualism of customers is a growing challenge and differentiation from the competition is becoming increasingly difficult.

So, why don't we rethink customer loyalty? Just add a sticker to every case.

  • Each sticker knows the store where it comes from and is linked to your existing online content and services.
  • Each sticker knows the customer's eyewear data, the date of purchase and the date of the last eye test.
  • Each sticker allows the customer to maintain their data.
  • Each sticker interactively informs the customer about your promotions in your specialist store.
  • Each sticker is available to the customer as a 24-hour guide (KI Chatbot) - always to guide them back to your store.


With BriX FOCUS stickers, you turn your customers' smartphones into your marketing tool!

  • No app, no additional hardware or software required
  • No subscription, no contract commitment, no obligation to purchase
  • Attractive trade fair prices