With the new brand identity "Shifting Perspectives," Ad Lib presents a dynamic transformation, inspired by vibrant colors, versatile materials, and innovative designs – eyewear that perfectly showcases individual style.
Ad Lib has undergone a fascinating transformation and presents a new brand identity under the slogan "Shifting Perspectives," characterized by modern designs, innovative materials, and vibrant colors. The glasses are created for individuals who want to live their own style and view the world with a fresh perspective. The collection features unique material combinations, fresh color tones, and precise Japanese craftsmanship. Inspired by visionary figures like Stanley Kubrick and Shirley Scott, Ad Lib encourages people to question their limits and see the world from a new angle.
Founded over a decade ago as a symbol of freedom and individuality, Ad Lib remains true to its creative philosophy and continues to break conventions. In addition to titanium, the brand introduces new, exciting materials and innovative combinations, while expanding the color palette with creative hues. Comfort and style are always in harmony. Each pair of glasses is a statement – for those who create their own reality and live by their own rules.
At Opti 2025, CHARMANT will present a new collection distinguished by its strong individual identity. In addition to titanium, the collections, since September 2024, also feature acetate and aluminum. Each model is named after a pioneer who embodies the essence of "Shifting Perspectives" and is characterized by sporty, urban, or industrial influences.
