Brands opti 2025

An Exciting New Eyewear Collaboration

From January 2025, CHARMANT will exclusively manage the design, development, and distribution of the HEAD eyewear collection, set to launch in autumn 2025 – experience the HEAD brand as part of the CHARMANT universe for the first time at opti 2025.

As announced by CHARMANT in November, the company has signed an exclusive global licensing agreement for the development and distribution of optical frames and sunglasses with the premium sports brand HEAD. From January 2025, CHARMANT will exclusively handle the design, development, and distribution of the HEAD eyewear collection, set to launch in autumn 2025. At Opti 2025, trade show visitors will have the opportunity to experience the HEAD brand for the first time as part of the CHARMANT universe.

Since its founding in the 1950s, CHARMANT has grown into a leading eyewear manufacturer, distinguished by innovative materials and technologies, including its own titanium alloy. The company collaborates with renowned fashion labels worldwide and distributes its products through its own brands. HEAD, known for its cutting-edge sports technology in skiing, tennis, and swimming, now adds to CHARMANT's portfolio. Koji Horikawa, President and CEO of CHARMANT, highlights that the partnership with HEAD is a valuable expansion of its eyewear range, embodying their shared values of innovation and quality.