opti CONNECT

Experience a new approach to prepare for the trade fair.

The digital platform opti CONNECT replaces the classic exhibitor directory. It offers you a new approach to prepare for the trade fair and keeps you up to date 365 days a year.

Curated posts instead of a directory

On opti CONNECT, exhibitors present what one can discover at their booths in attractive posts.

Search, Browse, Find

Tired of tedious filtering? So are we. opti CONNECT gives you an intuitive user experience to discover the things that interest you.

Completely personalized for you

Our algorithm creates personalized recommendations for your trade fair visit based on your interests.

365 days up to date

It doesn't end after the trade fair. opti CONNECT keeps you up to date 365 days a year on what's happening in the industry in relation to your interests.

Discover what exhibitors will present at opti 2025

Discover all posts by topic

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A brand with vision and tradition

vonBogen: With a flair for trends and an unwavering commitment to quality and aesthetics, the team led by designer Gerhard Brickl creates frames that express personality and style. Each collection embodies individuality, sophistication and maximum functionality.

Experience at the booth

KICK-OFF 2025

With style and energy into the new eyewear season! From vibrant colors to timeless elegance – we present designs that inspire and evoke emotions. Be captivated by our innovations and discover how we’re redefining eyewear fashion. We look forward to your visit!"

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Majestic fir trees rise from the sugared mountains of the Salzkammergut

Veil clouds make their way up the grey-blue rock faces and only rarely reveal a little sun. The sun breaks through the cloud cover and envelops the colour shades of the natural panorama in a noble world of light. The Johann von Goisern spring/summer collection 2024.

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The place-to-be at opti 2025

For those who want to experience the latest trends and designs: Our new arrivals are the perfect upgrade for your success concept, offering real added value to any assortment. 🔥 Each frame is designed with attention to detail, trend-conscious, and guaranteed to be a standout!

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It's autumn in the Salzkammergut

The once so splendid blossoms and leaves take on a new guise and make the forests glow. It is the birth of the new Johann von Goisern autumn/winter collection.

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Exceptional comfort with TOTAL® contact lenses from Alcon [2,4]

Alcon's TOTAL® contact lenses are the first and only lenses to feature unique water gradient technology. This ensures that the eyes are only touched by a gentle cushion of moisture. [7-12*]

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Video for your Customers: The Latest Generation of Alcon Contact Lenses

New times need new technologies: Alcon's contact lenses with a high water content on the surface set a new material standard. Find out more about Alcon's water surface lenses.