With the nationwide ZVA image campaign, we have been taking a new path together since 2022: As opticians in the guild, we proudly show what we can do and address (potential) customers with fresh motifs and snappy messages.
The aim of the campaign is to show what sets us apart as guild opticians: quality craftsmanship, the best advice and customised products. The slogan "Ihre Innungsoptiker - Qualität, die man sieht" sums it up perfectly.
The 2023 campaign is dedicated to a sub-theme month by month throughout the year with professionally developed motifs, slogans and social media postings: professional attractiveness, sports and sunglasses, children, contact lenses, screen work, varifocals, road traffic, expertise & high-tech. The focus is therefore even more on the unique selling points of the optician's profession. In addition to the association's nationwide measures, guild businesses also have the opportunity to become active themselves and use the campaign both online and offline for their own advertising measures, thereby further increasing their reach:
The socialPALS platform is used to provide a monthly editorial plan with a mix of new and existing campaign motifs, the content of which can either be taken over completely with a click or customised and automatically published on the company's own Facebook or Instagram channels at the scheduled time. Your guild company always appears as the sender and the customer are taken directly to a contact form to make an appointment. The ZVA regularly offers workshops on socialPALS; guild members can find out the dates in the monthly ZVA Report.
In addition to use on social media, the motifs can also be used on your own website, for online adverts or for the Google company profile. A small selection can be used as street stoppers, posters or large posters. The respective motifs are available for download in the members' area of the ZVA website.
