opti CONNECT

Experience a new approach to prepare for the trade fair.

The digital platform opti CONNECT replaces the classic exhibitor directory. It offers you a new approach to prepare for the trade fair and keeps you up to date 365 days a year.

Curated posts instead of a directory

On opti CONNECT, exhibitors present what one can discover at their booths in attractive posts.

Search, Browse, Find

Tired of tedious filtering? So are we. opti CONNECT gives you an intuitive user experience to discover the things that interest you.

Completely personalized for you

Our algorithm creates personalized recommendations for your trade fair visit based on your interests.

365 days up to date

It doesn't end after the trade fair. opti CONNECT keeps you up to date 365 days a year on what's happening in the industry in relation to your interests.

Discover what exhibitors will present at opti 2025

Discover all posts by topic

Product-Highlight

A brand with vision and tradition

vonBogen: With a flair for trends and an unwavering commitment to quality and aesthetics, the team led by designer Gerhard Brickl creates frames that express personality and style. Each collection embodies individuality, sophistication and maximum functionality.

Product-Highlight

It's autumn in the Salzkammergut

The once so splendid blossoms and leaves take on a new guise and make the forests glow. It is the birth of the new Johann von Goisern autumn/winter collection.

Job Ad

Being part of something B.I.G. – Become part of our Rodenstock team

Do you regard freedom as an opportunity to do something new? Do you say what you think, and do what you say? Does success drive you to take on new challenges and overcome them with passion? Then Rodenstock is just the place for you!

Product-Highlight

Exceptional comfort with TOTAL® contact lenses from Alcon [2,4]

Alcon's TOTAL® contact lenses are the first and only lenses to feature unique water gradient technology. This ensures that the eyes are only touched by a gentle cushion of moisture. [7-12*]

Product-Highlight

A sparkling view is guaranteed!

See the variety of the new Optiswiss colour range for yourself at opti 2025. ‘COLORS’ stands for real classics, the latest trends and sparkling eye-catchers combined with an exclusive sample lens concept!

Product-Highlight

Video for your Customers: The Latest Generation of Alcon Contact Lenses

New times need new technologies: Alcon's contact lenses with a high water content on the surface set a new material standard. Find out more about Alcon's water surface lenses.

Brands

Inspired by the story from the mountain

40 years ago, an eyewear brand was born with the aim of offering something new. Unique eyewear from Austria that stands for regionality, colourfulness and joie de vivre, combining unusualness and subtle extravagance in equal measure.