opti CONNECT

Experience a new approach to prepare for the trade fair.

The digital platform opti CONNECT replaces the classic exhibitor directory. It offers you a new approach to prepare for the trade fair and keeps you up to date 365 days a year.

Curated posts instead of a directory

On opti CONNECT, exhibitors present what one can discover at their booths in attractive posts.

Search, Browse, Find

Tired of tedious filtering? So are we. opti CONNECT gives you an intuitive user experience to discover the things that interest you.

Completely personalized for you

Our algorithm creates personalized recommendations for your trade fair visit based on your interests.

365 days up to date

It doesn't end after the trade fair. opti CONNECT keeps you up to date 365 days a year on what's happening in the industry in relation to your interests.

Discover what exhibitors will present at opti 2025

Discover all posts by topic

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A sparkling view is guaranteed!

See the variety of the new Optiswiss colour range for yourself at opti 2025. ‘COLORS’ stands for real classics, the latest trends and sparkling eye-catchers combined with an exclusive sample lens concept!

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"Screening with vision: quality meets price awareness"

Our screening range includes devices for every need - from entry-level models to premium class. With Skeleo as a partner, we also offer innovative AI support that enables precise analyses. This way we guarantee efficient, future-oriented solutions for our customers.

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Exceptional comfort with TOTAL® contact lenses from Alcon [2,4]

Alcon's TOTAL® contact lenses are the first and only lenses to feature unique water gradient technology. This ensures that the eyes are only touched by a gentle cushion of moisture. [7-12*]

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For creative minds who want more

Immerse yourself in the vibrant WORLD OF VONBOGEN and experience pure variety. Always in the spotlight: acetate frames in the most radiant materials and exciting color combinations. From classic shapes to modern silhouettes - each pair of glasses tells its own story.

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Innovative myopia management with SMYLE lenses

The smart choice for young eyes: OPTISWISS presents SMYLE, an innovative 360° concept for professional myopia management. A completely newly developed lens design is combined with precise measurement and analysis technology from OCULUS and comprehensive marketing support.

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It's autumn in the Salzkammergut

The once so splendid blossoms and leaves take on a new guise and make the forests glow. It is the birth of the new Johann von Goisern autumn/winter collection.

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The place-to-be at opti 2025

For those who want to experience the latest trends and designs: Our new arrivals are the perfect upgrade for your success concept, offering real added value to any assortment. 🔥 Each frame is designed with attention to detail, trend-conscious, and guaranteed to be a standout!